T.J. Birkenmeier/St. Louis Sun Collection

Accession Number: MA 91:35
Location: Manuscript Stacks, Row 12
Dates: 1985 – 2008, chiefly 1988-1990
Size: 6 boxes
Creator/Collector: Collected by T. J. Birkenmeier.
Acquisition info: Donated by Thomas J. Birkenmeier on May 2, 1991
Accruals: No accruals expected
Custodial history: The T.J. Birkenmeier/St. Louis Sun Collection was assembled over time by T. J. Birkenmeier during his time at the Sun.
Language: English
Processed by: Jean Gosebrink, 1990s; Sarah Cain, February 2014
Conservation notes: Items placed in acid-free folders within archival boxes. Staples and metal paper clips have been removed and replaced with vinylcoated paper clips where necessary.  
Scope and Content: The collection contains research and administrative files, correspondence, photographs, ephemera, and prototypes. The Sun was published from September 25, 1989 to April 25, 1990. Tom Birkenmeier was the Marketing Director for the Sun.
Arrangement:

Collection organized into subseries.

 

Subseries 1—Papers
Subseries 2—Photographs
Subseries 3—Prototypes
Subseries 4—Oversized

 

                         
Within subseries 1 and 2, arrangement is alphabetical. Within subseries 3, arrangement is chronological. 
 

 

No arrangement for subseries 4.

Restrictions:

Records sealed until May 1996.

Copyright. 

Remarks: Original groupings and naming (folders) were kept as given upon Birkenmeier’s donation.

T.J. Birkenmeier/St. Louis Sun Collection
1985 - 2008
3 letter Hollingers, 1 slim Hollinger, 1 flat tabloid Hollinger, 1 folio Hollinger; 4 cu. ft.

Box/Folder Description
 1/1  Finding aid
  Subseries 1—Papers
  Box 1: St. Louis Sun—Research and administrative files
1/2 Augustus Busch Jr. (Gussie)
1/3 Augustus Busch III
1/4 Birkenmeier deposition (MCI vs. Riverfront Place, L.P., et al) 1990
1/5 Birkenmeier’s working file
1/6 Clippings
1/7 Clippings, 1989 (1 of 2)
1/8 Clippings, 1989 (2 of 2)
1/9 Clippings, 1990
1/10 Clippings, 1991
1/11 Clippings, 1992
1/12 Employee directories, benefits; new employment locales upon Sun closing
1/13 Ephemera
1/14 Independent delivery contract
1/15 Ingersoll Press Conference, August 8, 1989
1/16 “Inside the St. Louis Sun” by Joe Pollack
1/17 Management meeting minutes, August-November 1989
  Box 2: St. Louis Sun— Research and administrative files; Marketing
2/1 Management meeting minutes, December 1989-March 1990
2/2 New Madrid seismic zone, 1980s 
2/3 News/press releases
2/4 Marketing—Advertising packages 
2/5 Marketing—BHN/Sun Brainstorming
2/6 Marketing—Building sign
2/7 Marketing—Contact reports
2/8 Marketing—Lapel pin design 
2/9 Marketing—Phoenix Project 
2/10 Marketing—Prototype
2/11 Marketing—Marketing
2/12 Marketing—Market research
2/13 Marketing—Peach plan
  Box 3: St. Louis Sun—Marketing
3/1 Marketing—Radio copy 
3/2 Marketing—Subscription plans; media rates
3/- Inserts in the suburban journals of the greater St. Louis vs. circulars delivered in the mail by the Advo System
3/- Research Report, New newspaper in St. Louis, August 1989
3/- A study of the Friday issue of the suburban journals newspaper market, January 1988; Letter, to John from Ellen, February 11, 1988
3/- A study of the St. Louis area newspaper market, July 1989
3/- A study of the St. Louis area newspaper market, July 1989 (2 copies) 3/-    A study of the St. Louis Sun, January 1990
3/- A study of the St. Louis Marketplace’s Reactions and response to the St. Louis Sun, volume II: subscribers, former subscribers and buyers, Feb. 1990 (2 volumes) 
  Subseries 2—Photographs
  Box 4: St. Louis Sun—Photographs
4/1 Advertisement at St. Louis Arena 
4/2 Aerial photos
4/3 Thomas J. Birkenmeier (Promotion Director)
4/4 Business social event
4/5 Celebration of first issue release (1 of 2)
4/6 Celebration of first issues release (2 of 2)
4/7 Employees
4/8 Church Powell (Circulation Director)
4/9 Press Conference
4/10 Thomas M. Tallarico (Publisher), Ralph Ingersoll (Editor-In-Chief), Thomas J. Birkenmeier (Promotion Director)
  Subseries 3—Prototypes 
  Box 5: St. Louis Sun—Prototypes
5/- August 22, 1985 (2 copies)
5/- August 22, 1985 (2 copies of full edition)
5/- August 29, [1985]
5/- March 1, 1989 (3 copies)
5/- March 3, 1989 (3 copies)
5/- March 8, 1989 (3 copies)
5/- March 10, 1989 (3 copies)
5/- March 15, 1989 (2 copies)
5/- March 17, 1989
5/- March 31, 1989 (3 copies)
5/- June 14, 1989 (vol 0, no 2) (3 copies)
5/- June 14, 1989 (vol 0, no 3)
5/- September 9, 1989
5/- September 19, 1989 
  Subseries 4—Oversized
  Box 6: St. Louis Sun [oversized]  
6/- Car windshield sign, “On assignment, St. Louis Sun”
6/- September 25, 1989 in plastic newspaper bag
6/- Plastic newspaper bags (3)
6/- KMOX Sports open line roundtable 7:00PM hour, February 7, 1989 [audiocassette]
6/- St. Louis Sun tee-shirt 
6/- Advertisement, “Pick up a Sun today!”
6/- Advertisement, “In only 30 days, St. Louis will get the morning paper it deserves!”
6/- Advertisement, “In only 30 days, St. Louis will get the Morning Paper it Deserves!”
6/- June 14, 1989 (vol 0, no 2). Prototype cover
6/- September 25, 1989 in “First Edition, August 25, 1989” envelope
6/- “First Edition, August 25, 1989” envelope
6/1 The University News, St. Louis Pun edition, March 30, 1990 (3)
Print