Beatrice Adams Papers

Accession Number: MA 98:06
Location: Compton
Dates: 1930s-1980s
Physical Size: 6 boxes; 3.70 cu. ft.
Creator/Collector: Collected by Beatrice Adams
Acquisition info: Donated by Patricia Mansfield to the Media Archives on August 14, 1998
Accruals: Further accruals not expected, but possible.
Custodial history: Collection was assembled over time by Bea Adams.  
Language: English
Processed by: Jean Gosebrink, 1998; reprocessed by Kristina Impastato, April 2018
Conservation notes: All items placed in acid-free folders and archival boxes.
Metal fasteners removed. Select photos placed in Mylar sleeves.  
Scope and Content:

The papers of Beatrice Adams (1902-1997) span the years 1913-1997, with the bulk of the material dated between 1940s1970s. The collection consists of personal and professional biographical materials, correspondence, published articles, speeches & writings, clippings, photographs and awards.  

Beatrice ‘Bea’ Adams, 1902-1997, was born in Belleville, Illinois, and studied advertising while attending night school at Washington University, St. Louis. Adams was the first woman executive vice president of Gardner Advertising Company, creative director and member of its Board of Directors. As an innovator in her profession, she was selected as National Advertising Woman of the Year by the Advertising Federation of America and one of 36 outstanding American women by Fortune magazine. The Women’s Advertising Club of Chicago awarded Adams with the Josephine Snapp award for Most Outstanding Advertising Achievement by a Woman in 1940. She also was a writer for the St. Louis Post-Dispatch and St. Louis Commerce; founding member of the Women’s Advertising Club of St. Louis and originator of the Women’s Advertising Club’s annual Gridiron event. Her other honors included honorary member of Theta Sigma Phi; Globe-Democrat Woman of Achievement; recipient of the Missouri Press Women’s Quest award; and a recipient of a Founder’s Day citation from Washington University. Adams wrote Let’s Not Mince any Bones (1972), a history of the Gardner Advertising Company.

Arrangement: Collection organized into series. Within series organized alphabetical.
Series 1:  Biographical
Series 2:  Photos
Series 3:  Articles
Series 4:  Speeches & Writings
Series 5:  Scrapbook
Series 6:  Awards
Series 7:  Miscellaneous
Restrictions: Collection is open for research.  Permission required to reproduce images.  
Remarks: Box 5 contains three-dimensional professional awards.    

Beatrice Adams Papers
3 letter Hollinger, 1 flat storage Hollinger, 1 flat tabloid Hollinger, 1 record storage carton; 3.70 cu. ft.


Box/Folder Description
 1/1  Finding aid
  Series 1:  Biographical 
  Box 1:  
1/2 Obituary + funeral program
1/3 Biographies + resumes
1/4 Caricature by Ralph Graczak, n.d.
1/5 Clippings
1/6 Diary notes, European trip 195?
1/7 Douglas School Belleville, IL, 1913
1/8 Genealogy notes
1/9 Interview, 1970s
1/10 Memories
1/11 Miscellaneous
1/16 Trip to Washington, D.C. 1927
1/17 Correspondence, American Society on Aging, 1986
1/18 Correspondence, Christmas Letters, 1933-1988
1/19 Correspondence, Congratulatory letters, 1950s-1995
1/20 Correspondence, Gardner Advertising book agreement 1967
1/21 Correspondence, Dr. Haller Gilmer, Psychology of Retirement 1981
1/22 Correspondence, Alumni/Development Records, University of MissouriColumbia
  Biographical material – career: 
1/23 Advertising Federation of the America, Advertising Woman of the Year 1950
1/24 Advertising Federation of St. Louis [including 50th Gridiron in 1984]
1/25 Sisters of the Cenacle, perpetual membership
1/26 Theta Sigma Phi, Ladies of the Press Honors Luncheon, 1968
1/27 University of Missouri-Columbia
1/28 Virginia Betts White Quest Award, 1982
1/29 Washington University Alumni Citation, 1961
1/30 Women’s Advertising Club of St. Louis
1/31 Women’s Advertising Club of St. Louis, clippings
1/32 Women of Achievement Awards, 1951, 1964
  Series 2:  Photos
  Box 2:  Photos, Articles, Speeches & Writings
2/1 Photos – early years
2/2 Photos – 1940s-1960s
2/3 Photos – 1970s -
2/4 Photos – family
  Series 3:  Articles
2/5 Articles, Advertising Age, 1950 & 1960
2/6 Articles, Broadcasting, May 12, 1958
2/7 Articles, NEA Journal, 1958
2/8 Articles, St. Louis Commerce, 1976-79, 1981-83
2/9 Articles, St. Louis Globe Digest, 1989
2/10 Articles, St. Louis Post-Dispatch, 1975-77
2/11 Articles, St. Louisan, Oct. 1970
2/12 Articles, Sponsor, 1963 & 1964
2/13 Articles, Television Magazine, 1960
2/14 Memorials & tributes
2/15 Original songs with lyrics by Bea Adams
2/16 Original sheet music, Meet Me on the Levee, 1964
2/17 Original sheet music, Light One Candle, 1965
2/18 Pamphlets, advertising copy (written by B. Adams)

Pamphlets, speeches [reprints]

   -The Big Promise…the Common Touch
   -Light A Fire
   -The Magic Ingredient
   -Surprise Me

2/20 Pamphlets, Westminster Presbyterian Church (written by B. Adams) -
   …and the house fell not for it was founded on a rock:
Celebrating one hundred years of Christian witness in the City of  St. Louis, 
   November 29, 1953
   -Write the Vision and Make it Plain, n.d. 
2/21  Publication, Let’s Not Mince Words, 1972 (2 copies) 
  Series 4:  Speeches & Writings:
2/22 Advertising and the World I Live In
2/23 Anyone for Love?
2/24 Big Shot
2/25 Bobtailed Speech
2/26 Dear Mr. Parker
2/27 Don’t Let it Happen to You
2/28 Dull Road
2/29 The Dump
2/30 [Fort Worth Advertising Club speech]
2/31 From Lulu with Love
2/32 Funny Bones
2/33 The Gift Without the Giver
2/34 Half an Hour in a Department Store
2/35 Here’s to a Longer Life
2/36 Light a Fire
2/37 Love Corps
  Box 3: Speeches & Writings
3/1 Love Peddlers
3/2 Magic Ingredient
3/3 Molly
3/4 Moved, Not Forwardable
3/5 My Friend, Allie
3/6 The New Language of Advertising
3/7 Old Judge Press Release
3/8 The Organization [Gardner Advertising] 12/20/65
3/9 Poetry & writings
3/10 Remembering Christmas (or Christmas Memories)
3/11 Role of Woman as an Executive, 6/12/67
3/12 Speeches I’ve Never Made
3/13 Surprise Me
3/14 Teach Me to Listen
3/15 Thoughts While Scrubbing the Floor
3/16 To Market, To Market
3/17 Tomorrow’s World
3/18 The TV Commercial
3/19 Untitled [Christmas Story]
3/20 Untitled [Weeds]
3/21 Untitled Speeches
3/22 Untitled Writings
3/23 View from the Pillow
3/24 Viola
3/25 We Are One Man
3/26 What Are They Saying
3/27 What Do I Know? 
3/28 What Does the World Think of Us? 
3/29 What’s  the Big Idea? 
3/30 What’s the Difference Between a Good and a GREAT Creative Writer?
3/31 What’s the Hurry? 
3/32 Why it Takes So Long
3/33 Woman as an Executive, 52nd Annual Catholic Hospital Association, n.d.
3/34 You and Advertising
  Series 5:  Scrapbook 
  Box 4:  Scrapbook
4/- Bea Adams Publicity [scrapbook in slip case], 1938-1946  
  Series 6:  Awards 
  Box 5:  Awards  
5/- Brass Hats Award, Advertising Club of St. Louis
5/- Brass medallion, Gardner Advertising Company, April 1940
5/- Metal panel, Advertising Women of St. Louis, “To Bea Adams on the Occasion of Gridiron #44,” 1978 
5/- Plaque, Saint Louis Argus Distinguished Citizens Award, 1974
5/- Plaque, Salvation Army Tree of Lights, “Bea Adams Co-Chairman,” 1973
5/- Sculpture on base, Advertising Age, 2nd Annual Creative Workshop, 1959
5/- Silver plate, Woman of Achievement Business, St. Louis Globe-Democrat, 1956
5/- Silver trophy, Josephine Snapp Award, Women’s Advertising Club of Chicago, “Presented to Beatrice Adams for the Most Outstanding Advertising Achievement by a Woman,” 1940
5/- Trophy, Josephine Snapp Award, Women’s Advertising Club of Chicago, June 23, 1941
5/- Wooden Q, Virginia Betts White 1982 Quest Award, St. Louis Chapter of Missouri Presswomen 
  Series 7:  Miscellaneous
  Box 6: Oversized
6/- 32 Olde Time Magazine Ads, Vol. I, 1970
6/- 32 Olde Time Magazine Ads, Vol. II, 1971
6/- Women’s Advertising Club [of St. Louis] Award, 1944
6/- Certificate, University of Missouri Honor Award for Distinguished Service in Journalism, n.d.
6/- Salute to Bea Adams BATS Meeting, October 17, 1987 [scrapbook pages]
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