| Accession Number: | MA 90:20 |
| Location: | Manuscript stacks, row 12 |
| Dates: | 1939-41 |
| Size: | 5 boxes |
| Creator/Collector: | Walter E Zemitzsch, Inc |
| Acquisition info: | Donated by Betty Zemitzsch Whalen |
| Accruals: | Further accruals not expected, but possible |
| Custodial history: | Donated to SLPL by Betty Whalen, President of Walter E. Zemitzsch, Inc. on August 13, 1990. |
| Language: | English |
| Processed by: | Kristina Impastato, July 2018 |
| Conservation notes: | Photographs placed in acid-free folders and archival boxes. 35mm slides removed from plastic sleeves placed in archival slide boxes. Stereo transparencies rehoused in archival slide boxes. |
| Scope and Content: |
The collection of Walter E. Zemitzsch, Inc. spans from the early 1950s to the early 1980s. The collection contains photographs, 35mm slides and stereo transparency slides featuring the advertising and store fixtures manufactured for various shoe companies, businesses, and then later for the regional and commuter airlines and local companies. Founded in 1926, Walter E. Zemitzsch, Inc. was located at 2705 Olive Building, St. Louis, MO. The business began with creating window displays for the local shoe industry. By the late 1970s, the company opened a divison, Zem-Air, which focused on producing advertising displays, arrival & departure boards and signage for a number of regional and commuter airlines. |
| Arrangement: | Alphabetical by format |
| Restrictions: | Collection open for research. |
| Remarks: |
Walter E. Zemitzsch Advertising Collection
1950s-1980s
2 photo letter Hollingers, 5 slide file boxes; 1.55 cu. ft.
| Box/Folder | Description |
| Series 1: Photographs | |
| Box 1: Photographs | |
| 1/1 | Finding aid |
| 1/2 | Advertising & Publicity, 1960 |
| 1/3 | Displayers, Christmas |
| 1/4 | Displayers, Peg Board Panels |
| 1/5 | Displayers, Seasonal |
| 1/6 | Displayers, Various [catalog pages] |
| 1/7 | Displayers with shoes |
| 1/8 | Displayers with shoes, Christmas |
| 1/9 | Graphic Merchandise Flow Chart, 1960 |
| Box 2: Photographs | |
| 2/1 | Baker’s |
| 2/2 | Ben Baker |
| 2/3 | Bonwit Teller College Shop, Worsinger Window Service |
| 2/4 | Buster Brown Shoes for Children |
| 2/5 | Cangemi Coeds by Salvatore Cangemi |
| 2/6 | City Club Shoes for Men |
| 2/7 | Edison Brothers Store, Inc. |
| 2/8 | Edison Brothers Golden Age 50th |
| 2/9 | Ely & Walker |
| 2/10 | Feltman & Curme |
| 2/11 | Florsheim Shoes for Men |
| 2/12 | Glamour Debs |
| 2/13 | Grace Walker Shoes |
| 2/14 | Hardy |
| 2/15 | Jolene Shoes |
| 2/16 | Kay King Originals |
| 2/17 | Miscellaneous store displays |
| 2/18 | Novus Shop, Columbia, MO |
| 2/19 | Pogue’s, Cincinnati, OH |
| 2/20 | Poll Parrot Shoes |
| 2/21 | Randcraft Shoes |
| 2/22 | Red Goose Shoes |
| 2/23 | John C. Roberts Shoes for Men |
| 2/24 | Rubenstein’s |
| 2/25 | Shoe store interiors |
| 2/26 | Store interiors |
| 2/27 | Town & Country Shoes |
| 2/28 | Trim Tred Shoes |
| 2/29 | Velvet Step Shoes for Women |
| 2/30 | Weather Bird Shoes for Children |
| 2/31 | Negatives |
| Series 2: Slides | |
| Box 3: Slides – 35mm | |
| Advertising Displays: | |
| 3/- | AB Natural Light (5) |
| 3/- | Advertising Women of St. Louis Flair (1) |
| 3/- | ATT Plaques (6) |
| 3/- | Brod-Dugan (22) |
| 3/- | Brown Shoes (18) |
| 3/- | Coors (11) |
| 3/- | Edison 1975 & 1983 (24) |
| 3/- | Edison (23) |
| 3/- | Edison (23) |
| 3/- | Edison (17) |
| 3/- | Edison 50th Party (16) |
| 3/- | Hardy (5) |
| 3/- | Hazel (16) |
| 3/- | International Shoe (23) |
| 3/- | International Shoe (13) |
| 3/- | Kellwood (10) |
| 3/- | Kennel-Wood (5) |
| 3/- | Kool (5) |
| 3/- | Lisbon Shops (19) |
| 3/- | Lodge of the Four Seasons (7) |
| 3/- | London Exhibit (19) |
| 3/- | Mercantile Bank Mini Models (36) |
| 3/- | Mercantile Bank – Mesa |
| 3/- | MFA Shelter Insurance |
| 3/- | Misc. displays (24) |
| 3/- | Misc. displays (24) |
| 3/- | Missouri Tourism (6) |
| 3/- | Osteopathic (10) |
| Box 4: Slides – 35mm | |
| Advertising Displays: | |
| 4/- | Prince Gardner (9) |
| 4/- | Production Club Party (10) |
| 4/- | Roosevelt Federal Savings & Loan (7) |
| 4/- | St. Louis County-Presentation to British Caledonian Airlines on Inaugural Flight (7) |
| 4/- | St. Louis Police Department (16) |
| 4/- | Tan-Tara (14) |
| 4/- | TWA/Lockheed Paris Display (18) |
| Zem-Air - Airlines: | |
| 4/- | Aeromech Airlines (6) |
| 4/- | Air Illinois (38) |
| 4/- | Air1 – Counters and Gate area (19) |
| 4/- | Air Wisconsin (15) |
| 4/- | ATS (19) |
| 4/- | American West (13) |
| 4/- | Braniff (15) |
| 4/- | Britt (19) |
| 4/- | Connect Air (14) |
| 4/- | Delta/Lockheed – Flying Saucer Display (12) |
| 4/- | Delta (19) |
| 4/- | Dittler (5) |
| 4/- | Eastern (2) |
| 4/- | Florida Airlines - Air South (19) |
| 4/- | Global (7) |
| 4/- | Hammonds (13) |
| 4/- | Harbor Airlines (14) |
| 4/- | Hughes Airwest (19) |
| 4/- | Jamaire (3) |
| 4/- | Jet America (5) |
| 4/- | Lambert Field Signs (10) |
| 4/- | Lambert Field Counters |
| 4/- | Metro Airlines (2) |
| 4/- | Mid-South Airlines (3) |
| 4/- | Midway Airlines (18) |
| 4/- | MVA (9) |
| 4/- | Ozark Airlines Counters (7) |
| 4/- | Ozark Airlines gate areas (4) |
| 4/- | Ozark Airlines – Signage (25) |
| 4/- | Ozark Airlines (55) |
| Box 5: Slides – 35mm, Zem-Air | |
| 5/- | Ozark Airlines |
| 5/- | Ozark Airlines – Lambert Concourse D (27) |
| 5/- | Page Airways (12) |
| 5/- | Pearson Air (3) |
| 5/- | People Express (5) |
| 5/- | PBA [Provincetown-Boston Airline] (20) |
| 5/- | Pilgrim Airlines (9) |
| 5/- | Pinehurst Airlines (20) |
| 5/- | Ransome Airlines (6) |
| 5/- | Resort Air (8) |
| 5/- | Royale Airlines (8) |
| 5/- | San Juan Airlines (3) |
| 5/- | Southeastern Airlines (6) |
| 5/- | Suburban Airlines (2) |
| 5/- | Sunbird Airlines (4) |
| 5/- | Tan Sahsa Airlines (Honduran Airline) (3) |
| 5/- | Trans East Airlines (10) |
| 5/- | Transamerica Airlines (8) |
| 5/- | Zem-AD (18) |
| 5/- | Zem-Air (70) |
| 5/- | Counter (15) |
| 5/- | Counters & inserts (16) |
| 5/- | Magnetic Arrival & Departure Boards (21) |
| 5/- | Magnetic Gate Boards, 1979 (11) |
| 5/- | Menu Type Arrival & Departure + Gate Boards (2) |
| 5/- | Presentation (15) |
| 5/- | Table top (3) |
| 5/- | Ticket counters, 1979 (14) |
| 5/- | Ticket counters & inserts (17) |
| 5/- | Zem-Air Apparel (18) |
| 5/- | Career Apparel Mercantile Bank (27) |
| Box 6: Slides – 35mm | |
| 6/- | Allen Food Show Foodarama (34) |
| 6/- | Bell (6) |
| 6/- | Berland samples, Fall 1960 |
| 6/- | Leo Burnett Co. Canada (4) |
| 6/- | D’Arcy (12) |
| 6/- | Edison (21) |
| 6/- | Edison Golden Anniversary, Jan. 1960 (40) |
| 6/- | International Shoe (9) |
| 6/- | Mercantile Bank – Arsenal prior to building (15) |
| 6/- | Mercantile Bank, kiosk display (8) |
| 6/- | Mercantile Crosskeys [inside Schnuck’s] (23) |
| 6/- | Mercantile Cross Keys, U.S. Post Office (12) |
| 6/- | Shoe Show, etc. [International Shoe] (21) |
| 6/- | Wohl (11) |
| Box 6: Slides - Stereo Transparencies | |
| 6/- | Catalog displays |
| 6/- | Christmas displays |
| Box 6: Slides - Stereo Transparencies | |
| 6/- | Catalog displays |
| 6/- | Christmas displays |
| Box 7: Slides - Stereo Transparencies | |
| 7/- | Christmas – candle trees (4) |
| 7/- | Christmas – candles (17) |
| 7/- | Christmas – reindeer (10) |
| 7/- | Christmas – snowmen (1) |
| 7/- | Christmas – wreaths (6) |
| 7/- | Seasonal – bunnies (4) |
| 7/- | Seasonal - carousel horse (3) |
| 7/- | Seasonal - clowns (3) |
| 7/- | Seasonal – ducks (1 |
| 7/- | Seasonal - flowers (1) |
| 7/- | Seasonal – giraffes (3) |
| 7/- | Seasonal - hearts (9) |
| 7/- | Seasonal- hearts with cupid (3) |
| 7/- | Seasonal - horses (3) |
| 7/- | Seasonal - monkeys (5) |
| 7/- | Seasonal - otters (4) |
| 7/- | Seasonal - palm trees (3) |
| 7/- | Seasonal - pink feathers (3) |
| 7/- | Seasonal – poodles (3) |
| 7/- | Seasonal - ribbon (1) |
| 7/- | Seasonal - seals with ball (2) |
| 7/- | Shoes – Carl’s Fine Shoes (1) |
| 7/- | Shoes – Children’s display (1) |
| 7/- | Shoes – gift slippers (1) |
| 7/- | Shoes – Grace Walker Shoes (4) |
| 7/- | Shoes - John C. Roberts Shoes (5) |
| 7/- | Shoes – Knight Shoes (2) |
| 7/- | Shoes – Men’s Shoes displays (3) |
| 7/- | Shoes – displays (8) |
| 7/- | Shoes – table displays (6) |
| 7/- | Map - St. Louis - USA |
