Edna Carroll Collection

Accession Number: MA 89:09
Location: Compton
Dates: ca. 1943-1974
Physical Size: 1 box; 0.75 cu. ft.
Creator/Collector: Collected by Edna Carroll
Acquisition info: Donated by Edna Carroll, December 14, 1989
Accruals: Accruals not expected.  
Custodial history: The collection assembled by Edna Carroll in 1987.
Language: English
Processed by: Kristina Impastato, August 2017
Conservation notes: All items placed into an archival box and acid-free folders.  Loose photos placed in Mylar sleeves.  Metal fasteners removed.  
Scope and Content:

The collection consists of a scrapbook, photos, and advertising print materials including proofs from Gardner Advertising.  


Edna Carroll was a native of Webster Groves.  She attended Webster College for two years and later graduated from the University of Missouri-Columbia School of Journalism.  During her career, she worked as a reporter for the Louisville CourierJournal and the Chicago Tribune.  In St. Louis, Carroll worked for the Associated Press and then as a copywriter at Gardner Advertising.  


Carroll was a member of the Women’s Advertising Club of St. Louis and very active in the annual Gridiron event. She was a member of the Press Club of Metropolitan St. Louis.  Soon after the Media Archives opened at SLPL, Carroll volunteered to help process materials and to assist with processing the Gardner Advertising Collection.  

Arrangement: Collection organized topically.  
Restrictions: Collection open for research. Permission required to reproduce images.  

Gosebrink # Pr-027


Ad-Mission newsletters transferred to the Women’s Advertising Club of St. Louis Collection at an unknown date. 


An additional Edna Carroll collection is held at the Missouri State Historical Society. 

Edna Carroll Collection ca.
1 flat storage Hollinger; 0.75 cu. ft.

Box/Folder Description
 1/1  Finding aid
1/2 biographical
1/3 photos, Women’s Advertising Club Gridiron
1/4 Gardner Advertising, Hickory Hill 1954
1/5 Gardner Advertising, Mayrose barbeque book: a Man’s Guide to Outdoor Cooking, 1954
1/6 Gardner Advertising, Mayrose Meat 
1/7 Gardner Advertising, Purina Cat Care, Your Cat and You, ca. 1951
1/8 Gardner Advertising, Ralston, Ry-Krisp Presents, booklet, 1951
1/9 Gardner Advertising, Southwestern Bell, recruiting campaign ads,1953
1/10 Gardner Advertising, Swift – Jewel oil & shortening, ca. 1955
1/- scrapbook
1/- scrapbook, Louisville Courier-Journal Clippings 1943-45
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