Verification of standards: marks as shortcuts for consumers

The last blog post was about a very particular kind of mark which indicates where something is produced. There are other certification marks that indicate other characteristics.

A certification mark may be a geographical indicator, like

but it can also indicate other characteristics, like

or

This page from Underwriter Laboratories explains how they certify use of the mark.

Keep in mind that certification marks are not a descriptive mark (though there is often a descriptive element that makes them easier to remember and understand), but an indication that the goods are verified as meeting a certain set of standards, by the organization that owns the mark.

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