Trademark Tuesday – Bicycle Playing Cards

August M. Berens, also known as Gus, came up with the idea to name a playing card line "Bicycle." He was just helping his boss out. Gus worked for Russell Morgan and Company, a Cincinnati printing firm. In 1885, the company came out with a new pack of cards. However, they did not have a brand name. So, Gus suggested the current technological marvel of the time - the bicycle!  Thus, "Bicycle" became the brand name of these playing bicycleplayingcardscards. (It was 1869 when an English inventor, J.I. Stassen, came up with the name "bicycle" for his two-wheeled vehicle!)

 

 

 

ptrcwithsquareandurlbluebkgwhite

We welcome your respectful and on-topic comments and questions in this limited public forum. To find out more, please see Appropriate Use When Posting Content. Community-contributed content represents the views of the user, not those of St. Louis Public Library