Amazon patent against showrooming

amazon logoGoing to a store to look at an item in the flesh and ask the salespeople questions, but then ordering it (usually cheaper) online, is called showrooming.  It happens in bookstores and electronics stores, with shoppers often ending up buying from Amazon.  Now that Amazon has branched out into brick-and-mortar locations, they want to stop people from being able to do this, and they have a patent for methods and systems to help them do this, titled "Physical store online shopping control".  Check out the patent here.

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