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101 winning marketing actions for small businesses : a workshop in a book for small, woman-owned, minority-owned and disadvantaged businesses
Janet W. Christy.
Bangor, Me. : BookLocker, c2010.
     
It's not who you know, it's who knows you! : the small business guide to raising your profits by raising your profile
David Avrin.
Hoboken, N.J. : John Wiley & Sons, c2010.
Raise your profile and get the attention you deserve -- or your business, your brand, or yourself!Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals. In his new book It′s Not Who You Know--It′s Who Knows You!, noted speaker and "visibility expert" David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace.This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need. Offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life Helps you define and refine your message to consumers to get more attention from the media The perfect marketing and PR guide for America′s 30 million small businesses Gets results without the high price of marketing and PR professionalsThe strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.
     
E-riches 2.0 : next-generation marketing strategies for making millions online
Scott C. Fox.
New York : American Management Association, c2009.
Includes bibliographical references (p. [313]-314) and index.
     
All you need is a good idea! : how to create marketing messages that actually get results
Jay H. Heyman.
Hoboken, N.J. : Wiley, c2008.
Includes index.
     

You may have seen Quick Response (QR) Codes in magazines and newspapers, on a billboard or a web page. It's that square with black square dots patterned on a white background. Users with a mobile device, with a reader application, can scan the image that can display text, contact information or open a web page. QR Codes are similar to barcodes. The difference between the two is the amount of data they can hold. Bar codes only hold up to 20 numerical digits, whereas QR codes can hold much more data.

Creating a QR code is another way for your business to connect to consumers. It is so easy to do and is as simple as entering the information you want to display. Theres no limit to how much you can share with QR codes.  It can display digital content that could be very useful for your business. There are a number of sites for generating QR codes and theyre all free.  A QR code generator can offer many choices. 

QR codes are read by a number of different QR Code Readers on different mobile device. Find one in the app store of your device. Most of them are free.

When registering your business with Google Places, youll receive a decal for your place of business that includes a QR code to your company website.

Google Places

Your company can use this type of marketing in a number of ways. Add them to any print advertising, flyers, posters or business cards. Place the code on the side of your delivery trucks, packaging, receipts and ticket stubs. Not only could you link to your website but you could have text to display product details, event happenings or coupons.

Consumers want immediate access to information and QR codes can make that possible.

Article by: St. Louis Public Library staff