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Social entrepreneurship
Social innovation, Inc. : 5 strategies for driving business growth through social change
Jason Saul.
San Francisco : Jossey-Bass, c2011.

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

  • Explains the fundamental shift in the role of business in society, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

     
Black business secrets : 500 tips, strategies, and resources for the African American entrepreneur
Dante Lee.
New York : Smiley Books, c2010.
“Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?” In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto-“don’t be a worrier, be a warrior”-applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
     
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Jennifer Aaker, Andy Smith ; with Carlye Adler.
San Francisco : Jossey-Bass, c2010.
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
     
Social entrepreneurship : what everyone needs to know
David Bornstein and Susan Davis.
New York : Oxford University Press, 2010.
In development circles, there is now widespread consensus that social entrepreneurs represent a far better mechanism to respond to needs than we have ever had before--a decentralized and emergent force that remains our best hope for solutions that can keep pace with our problems and create a more peaceful world. David Bornstein's previous book on social entrepreneurship,How to Change the World, was hailed by Nicholas Kristof inThe New York Timesas "a bible in the field" and published in more than twenty countries. Now, Bornstein shifts the focus from the profiles of successful social innovators in that book--and teams with Susan Davis, a founding board member of the Grameen Foundation--to offer the first general overview of social entrepreneurship. In a Q & A format allowing readers to go directly to the information they need, the authors map out social entrepreneurship in its broadest terms as well as in its particulars. Bornstein and Davis explain what social entrepreneurs are, how their organizations function, and what challenges they face. The book will give readers an understanding of what differentiates social entrepreneurship from standard business ventures and how it differs from traditional grant-based non-profit work. Unlike the typical top-down, model-based approach to solving problems employed by the World Bank and other large institutions, social entrepreneurs work through a process of iterative learning--learning by doing--workingwithcommunities to find unique, local solutions to unique, local problems. Most importantly, the book shows readers exactly howtheycan get involved. Anyone inspired by Barack Obama's call to service and who wants to learn more about the essential features and enormous promise of this new method of social change,Social Entrepreneurshipis the ideal first place to look.
     

The world has been giving aid and services to developing countries for years, and yet many poor people are still without basic necessities. An approach by businesses to turn the world's poor into consumers is one way to fill in the gaps where aid has been unsuccessful.

This approach is a type of social enterprise, or social entrepreneurship.  Those who believe in this idea claim that when people are given a choice of how to spend their money it gives them more dignity and more confidence rather than just a handout. Businesses are more likely to stay in a community and improve their products or services when there is money to be made. Instead of a relief organization coming into a community and leaving, businesses are engaging in a continuous dialog.

Alive and Kicking

        - manufactures sports balls made with local materials.

d.light

         - enable households to attain the same quality of life as those with electricity.

Aurolab

         - supplies high quality ophthalmic consumables at affordable prices.

Companies that sell to the world's poor might be huge multinational companies or small start-ups. Typically though, these businesses are looking at a triple bottom line rather than just profits.  They try to balance the three factors of equity for the community, the environment, and economics. Usually the goods and services for sale deal with basic needs like health, energy, housing, and agriculture.

Some examples of social enterprise include selling rechargeable solar LED lamps to people without electricity who currently rely on dangerous and polluting kerosene and providing pay toilet facilities to people living in slums with no running water and public services. 

Social enterprise is not the silver bullet that will solve world poverty and social problems, but it can be one part of the solution in improving lives in the developing world.

Article by: St. Louis Public Library staff