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Social networking for business
Digital education : opportunities for social collaboration
edited by Michael Thomas.
New York : Palgrave Macmillan, 2011.
New technologies are emerging that promise to transform the nature of teaching and learning. Those involved in education need to understand these changes and to examine their foundations. This timely new collection of theoretical and applied studies explores the pedagogical potential and realities of digital technologies in a wide range of disciplinary contexts across the international educational spectrum. By mixing content-based chapters with theory and case studies detailing actual teaching approaches, this volume provides a valuable resource for today's educators, students, and policymakers. Book jacket.
     
New rules for today's workplace
Sheryl Lindsell-Roberts.
Boston, Mass. : Houghton Mifflin Harcourt, c2011.
In her newest book, business communications expert Sheryl Lindsell-Roberts delivers timely advice for employees, managers, and business owners on surviving and succeeding in today "s technology-dependent workplace. An antidote to the boring business book, New Rules for Today "s Workplace is filled with real-life stories from workers at such successful companies as TiVo, Pegasystems, OneBeacon Insurance, and Brown Brothers Harriman. They all share secrets for today "s key challenges: managing and working remotely. Managers offer advice on hiring remote workers and evaluating the performance of offsite employees. Facilitators give tips on running virtual meetings. At-home workers tell how to minimize distractions. Each chapter is packed with ready-to-use strategies. Readers will learn how to prepare attention-grabbing webinars, use Twitter as a job-search tool, format an electronic resume so it gets noticed, and much more. Whether you "re hankering to reap the rewards of the social networking phenomena, joining a multigenerational workforce, managing or working remotely, or you simply need to get up to speed on the hottest techniques in business training, this practical guide will show you how to get ahead and stay on top.
     
How to make money with social media : an insider's guide on using new and emerging media to grow your business
Jamie Turner and Reshma Shah.
Upper Saddle River, N.J. : FT Press, c2011.
How to Make Money with Social Mediaprovides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues. This new book answers many of the most important questions people are asking about social media: · Can I make money with social media? · How do the Fortune 500 use social media? · What are the classic mistakes to avoid when launching a social media campaign? · How should I set-up, launch and run my social media campaign? · What are the top 50 social media platforms and how can they be used to get new customers? · Why did my first social media campaign fail? · How do I integrate my social media campaign into my traditional marketing campaign? · What are the Seven Deadly Sins of social media measurement? · What should I know about mobile media, augmented reality and widgets? · What should I do to ensure I get a positive ROI from my efforts? · What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter? · What are the 59 specific steps I should take to ensure my social media campaign is a success? How to Make Money with Social Mediagives you all the information you need to set-up, launch and run a successful social media campaign.
     
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free
Susan Gunelius.
New York : McGraw-Hill, c2011.
Big Presence isn't just for Big Companies anymore! A social media marketing handbook for small business owners on the go
     
Curation nation : how to win in a world where consumers are creators
Steven Rosenbaum.
New York : McGraw-Hill, c2011.
Business Leaders Are Buzzing About Curation Nation "An indispensible guide to the brave new media world." --Arianna Huffington, editor in chief, the Huffington Post "Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people--creative, smart, hip--who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us." --Daniel H. Pink, New York Times bestselling author of Drive "A testament to the strategic mind of a genius and a road map for developing engaging consumer experiences by curating content around your brand." --Bonin Bough, Global Director, Digital and Social Media, PepsiCo "Perfectly on-trend--an insightful guide to the future. So entertaining you won't put it down." --Chris Meyer, author of Blur "Read this book. Embrace curation, and you'll be ready to 'crush it' with focus and passion in the noisy new world of massive data overload." --Gary Vaynerchuk, New York Times bestselling author of Crush It "Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience." --Tony Hsieh, CEO, Zappos.com, and New York Times bestselling author of Delivering Happiness "Our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape." --Clay Shirky, author of Cognitive Surplus and Here Comes Everybody About the Book: Let's face it, we're drowning in data. Our inboxes are flooded with spam, we have too many "friends" on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. In Curation Nation , Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web's breadth and depth and provides a measure of human sorting and filtering that search engines simply can't achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation , Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web. As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer. Learn more at CurationNation.org.
     
Manage your online reputation
Tony Wilson.
North Vancouver, B.C. : Self-Counsel Press, c2011.
What are people saying about you, your business, or your children online? If you're being slandered on the Internet, what can you do to stop the damage? What if you're the problem?
     
Infinite reality : avatars, eternal life, new worlds, and the dawn of the virtual revolution
Jim Blascovich and Jeremy Bailenson.
New York : William Morrow, c2011.
Enough with speculation about our digital future. Infinite Reality is the straight dope on what is and isn't happening to us right now, from two of the only scientists working on the boundaries between real life and its virtual extensions. -Douglas Rushkoff, author of Program or Be Programmed How achievable are the virtual experiences seen in The Matrix, Tron, and James Cameron's Avatar? Do our brains know where reality ends and virtual begins? In Infinite Reality, Jim Blascovich and Jeremy Bailenson, two pioneering experts in the field of virtual reality, reveal how the human brain behaves in virtual environments and examine where radical new developments in digital technology will lead us in five, fifty, and five hundred years.
     
Your digital afterlife : when Facebook, Flickr and Twitter are your estate, what's your legacy?
[Evan Carroll and John Romano ; foreword by Omar L. Gallaga].
Berkeley, CA : New Riders ; [London] : Pearson Education [distributor], c2011.
This guide helps readers secure assets like family photos, home movies, and personal letters stored digitally, for loved ones and posterity. They describe how digital technology affects people during life and death, the risks involved and how to avoid them, a process for securing assets that includes creating an inventory and making instructions, and making a plan to leave digital assets behind. Carroll, a designer and researcher, and Romano, an interaction designer and technology researcher, founded an online resource that explores death and digital legacy and research and speak on securing digital assets for posterity. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
     

Social networking websites are serious business.  Business, that is, as in selling, buying, and making money.  Networking services, used by some to connect with family, friends, school mates, or people with similar interests, are used by others for business.

A business will use social networking media as a way for its employees to network with one another.  It can also promote itself through membership on a social networking site.  In this way, the company now has a network of other users and potential customers as well a means of recruiting new employees.

A company can put its brand out to millions of other users who learn about its products and it can be done with little or no expense.  Some sites will enable a company to alert other members of that site about new products and new content.  A company might also get feedback for its products through comments and criticism.  If it believes the latter to be unfair or untrue, it can counteract these negatives and manage its reputation.

Check out all platforms to do online social networking and choose the ones you feel comfortable using.

Job seekers can make themselves known to potential employers by posting and promoting their professional qualifications and trying to set up interviews.  Individuals looking to network may display information about their current and previous positions, as well as their general interests. Some business networking sites allow someone to publish their own blog.  Once one has an established a list of business and personal associates, the service can be used to network with business contacts of ones own associates

As the Internet continues to change, it affects the lives of users and non-users. Those businesses that can use it for innovation, collaboration, and networking, have the opportunity to multiply their contacts and potential for profit.

Article by: St. Louis Public Library staff