Ultimate guide to search engine optimization : drive traffic, boost conversion rates, and make lots of money
[Irvine, Calif.] : Entrepreneur Press, c2011.
Master Search Advertising Whether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business? Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more! Learn how to: Create an attractive website with SEO-enriched content Choose the right keywords and create an effective seed list Use effective tools to identify and attract quality traffic Safeguard your site from becoming spam Use cutting-edge tactics to gain local exposure and land on page 1 of Google Create relationships with other sites through linking Use social media tools to create targeted traffic Turn traffic into sales "Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice. He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO - Search Engine Academy,www.SEOtrainingSW.com Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.
Digital education : opportunities for social collaboration
edited by Michael Thomas.
New York : Palgrave Macmillan, 2011.
New technologies are emerging that promise to transform the nature of teaching and learning. Those involved in education need to understand these changes and to examine their foundations. This timely new collection of theoretical and applied studies explores the pedagogical potential and realities of digital technologies in a wide range of disciplinary contexts across the international educational spectrum. By mixing content-based chapters with theory and case studies detailing actual teaching approaches, this volume provides a valuable resource for today's educators, students, and policymakers. Book jacket.
Socialnomics : how social media transforms the way we live and do business
Hoboken, N.J. : Wiley, c2011.
Qualman explores how the concept of "socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain via Twitter, Facebook, YouTube, and other social media sites.
Facebook advertising for dummies
by Paul Dunay, Richard Krueger, and Joel Elad.
Hoboken, NJ : Wiley Pub. ; Chichester : John Wiley [distributor], c2011.
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
How to make money with social media : an insider's guide on using new and emerging media to grow your business
Jamie Turner and Reshma Shah.
Upper Saddle River, N.J. : FT Press, c2011.
How to Make Money with Social Mediaprovides a clear, practical roadmap for businesspeople who are ready to get past the hype and start using social media to grow their sales and revenues. This new book answers many of the most important questions people are asking about social media: · Can I make money with social media? · How do the Fortune 500 use social media? · What are the classic mistakes to avoid when launching a social media campaign? · How should I set-up, launch and run my social media campaign? · What are the top 50 social media platforms and how can they be used to get new customers? · Why did my first social media campaign fail? · How do I integrate my social media campaign into my traditional marketing campaign? · What are the Seven Deadly Sins of social media measurement? · What should I know about mobile media, augmented reality and widgets? · What should I do to ensure I get a positive ROI from my efforts? · What tools should I use once I get past YouTube, LinkedIn, Facebook and Twitter? · What are the 59 specific steps I should take to ensure my social media campaign is a success? How to Make Money with Social Mediagives you all the information you need to set-up, launch and run a successful social media campaign.